Why are Coffee Franchises so Popular?

Investors everywhere are enamored with the idea of building a coffee franchise business. There are many reasons for this but the bottom lines boils down to the fact that so many among us love coffee-especially those that own and operate a coffee franchise. While loving your product or service is a great reason to go into a certain business, there are many other things that should be considered. With that in mind, many of the following reasons contribute to the wide popularity of the coffee franchise in the United States.

Low Investment. While this certainly isn't true of all coffee franchises there are many emerging coffee franchises that allow business owners to invest in their franchises and build upon the capital of their good names for well under one hundred thousand dollars. In the world of franchises this is huge with more popular franchises selling in excess of one million dollars for the first restaurant or store.

Low Overhead. This is yet another great reason to look to the wonderful product of the coffee bean upon which to build your business. The less money spent on expenses equal greater profit. Profits are the goal when investing in a coffee franchise or any other business venture.

High Profit Potential. When you consider the cost of a cup of coffee at your average coffee franchise store the return on the investment is phenomenal. People spend more on a cup of coffee than they will spend on a gallon of gasoline at today's prices and consider it money well spent for the pleasure a good cup of Joe provides. The costs involved in creating that cup of coffee are relatively low when compared to the cost of a fast food hamburger and yet the cost of the cup of coffee is generally much higher.

Popular Product. Coffee is popular with millions of drinkers worldwide and new people turned on to the wonderful world of coffee each and every day. Not only are we looking at a world of growth as a business but coffee drinkers are growing younger than in years past. Coffee is a part of pop culture these days and seems to be a fad that is here to stay. You will need very little advertising to get your message across. Your biggest concern will be to continue providing excellent products and service so that customers will return day after day.

Pop Culture Appeal. I mentioned above that coffee houses, stores, and cafes have become a part of pop culture. This is appealing to many would be business or franchise owners and a huge reason that the coffee franchise has become prominent across the country in big towns and small communities alike. It is an opportunity to become a part of the popular culture of a generation and that is the sort of momentum that many business owners would love the opportunity to capitalize upon.

If you are considering buying into a franchise business, a coffee franchise may be the perfect solution. Examine carefully your reasons for wanting to do so and take the time to put pen to paper before buying in to make sure you are getting the best value for your investment dollar.

Who Wants a Coffee Franchise?

If you look around your community or town you will find that there are all kinds of businesses (unless of course you live in a very small town or community of course). It takes all kinds of businesses to keep a community running smoothly and meet the laws of supply and demand. Now, take a look at your community through the eyes of a potential business owner. Take note of specialty shops, franchise stores, and retail establishments that line the streets and boulevards of your hometown. Is there are coffee franchise among the mix and if so, how many?

Many people are beginning to compare certain coffee franchises to McDonald's. In fact, there are certain areas of the country where one particular coffee franchise seems to be more prevalent than the hamburger giant. If your community isn't blessed with any sort of coffee café, coffee house, or coffee franchise store you might seriously consider bringing one in. The reason being that coffee is considered liquid gold by many in the business. Coffee is something that people are willing to pay more for one cup than they often pay for a gallon of gasoline. If you've visited the pump lately I'm quite certain you can do the math there.

More importantly, those that drink coffee rarely limit themselves to one cup a month, a week, or even a day. They are truly loyal to this beautiful dark brew and drink several cups a day. This means that a good quality franchise is very likely to be visited by those coffee lovers in the community at one point in time or another and coffee lovers seems to be growing in scope on a regular basis. Even those who don't ordinarily drink coffee are often tempted by some of the fancier coffee drinks that are often sold at a coffee franchise store and will visit as an occasional treat or reward for a job well done.

You should also keep in mind that there are many coffee franchise businesses that are so much more than just a few cups of coffee. There are those that also serve tea, those that have bakeries, those that have cafes, and many other great combinations to compliment the coffee being sold. This means that you are not necessarily limited to coffee if you choose to go with a coffee franchise for your business investment.

With these options available to franchise owners who on earth would want to invest in a coffee franchise for their business investment? Chances are that almost anyone that is looking to build a business that provides a useful service to the community while promising a decent return on investment and phenomenal growth potential would be interested in beginning a coffee franchise business of their very own. This includes almost anyone that is trying to start up a great business. Are you interested in a coffee franchise yet? If not, you might want to check out the financials of most coffee franchises. Once you do the math you might find that you are very interested.

Which Coffee Franchise is Best for You?

When it comes to the wonderful wide world of franchise business opportunities there are plenty from which to choose. The coffee franchise is one particular franchise that seems to be growing by leaps and bounds with new businesses and franchises being created in this field on a very regular basis. Much like the drink, coffee franchises have seen a few evolutions during the course of the last decade and business is, quite literally booming in little drive thru coffee shops and huge coffee cafes across the country and around the world.

The big problem with this is that as businesses are created and franchises made there are more decisions that must be made when deciding on whether or not to open a coffee franchise of your own. If you do decide to open a coffee franchise, there remains the question of which coffee franchise is the best choice for your management style and desires for your business future.

Putting pen to paper is always a great way to begin the search for the perfect franchise. Study the establishments in your area and the general vicinity in which you would like to place your coffee franchise (assuming of course, this is the sort of business you are planning to pursue) and do the math. Some questions you will want to ask are: are there existing coffee franchises in the area and what sort of competition will they create? What type of market do you have for the business you are pursuing? Will business be largely seasonal and is there a way to cut cost during slower seasons that will not jeopardize the reputation of your business and the good name of your coffee franchise? Are you interested in a "hands on" business or do you wish to leave the running of the business in the capable hands of managers? Finally, you need to ask yourself if you can feel passionate about the coffee franchise you are considering?

Each of these questions is an important question to answer before deciding if a particular coffee franchise meets your needs. Different franchises have different requirements and some will only deal with franchise owners who are interested in a direct involvement in the daily running of the business. Others are a little more open to investment franchising. You should also ask yourself if you prefer a coffee franchise that deals with one thing and does that one thing exceptionally well or a franchise that handles coffee and something else.

Building a business is a lot of hard work. Investing in a coffee franchise is a good beginning for many investors that are willing to put the effort into learning their business well (as are any franchise opportunities) but they are somewhat risky in light of extreme competition in many areas and battles with the big names that everyone is familiar with. Choose wisely when deciding the coffee franchise you will pursue and make sure it is one that you can enjoy working with as hard work is a requirement for building a successful franchise.

What is in a Coffee Franchise?

The biggest bonus or boon of franchise ownership is the name recognition that you are purchasing along with the education and training that most franchises offer as part and parcel of the commitment on your behalf as well as the hefty franchising fees. Truthfully speaking though, there is much more than just a name that you get when buying into a coffee franchise, or any other for that matter.

When deciding on the coffee franchise that you wish to purchase for your investment you should pay careful attention to the type of education, commitment to franchise owners, training, and other forms of assistance that are available to franchise owners within the organization. You want to choose a coffee franchise that is as committed to the success of your franchise operation as you are in order to have the best possible partnership.

Purchasing a franchise business makes you a partner in many ways rather than someone that is simply going it alone. For this reason it is vitally important that you choose wisely when you decide which company to enter into a partnership with. Do your homework and pay attention to more than just the numbers or the bottom line when determining which coffee franchise you wish to own.

The numbers are great and should not be overlooked but you should avoid tunnel vision that allows you only to see those franchises that are offering the most immediate profit potential. Most people purchase a franchise business such as a coffee franchise for the long term potential for profits rather than an immediate windfall. This is the wise route to take of course and could lead to serious long-term profits.

Another thing you want to pay close attention to when selecting a coffee franchise for your investment needs is the possibility for growth. Is there a lot of competition in your area? Is there the potential for growth and expansion in your area? Are you interested in or willing to have multiple coffee franchise stores in different cities? If you are interested in this sort of expansion does the franchise you are considering allow it? Remember that all franchises have different philosophies, requirements, and restrictions. This is the sort of small print you need to flesh out during the courtship phase rather than discovering once the marriage has been made.

You should also keep in mind that a coffee franchise doesn't necessarily mean that it only deals with coffee. There are plenty of coffee franchises that offer so much more than a simple cup of coffee in the morning. There are coffee franchise stores that offer full deli services for breakfast and lunch, those that are also bakeries, and those that serve coffee, tea, and smoothies. Truth be told, there are all kinds of grand ideas that work well with a coffee franchise and many of them have been thought of already. This means that franchise opportunities are generally available for many of these new and wonderful ideas. All of these things are part and parcel when building a coffee franchise.

What are the Benefits of a Coffee Franchise?

Building a business from the ground up can be an intimidating, back breaking, and bankrupting process for many would be business owners. Most businesses fail miserably after the first year and even those that hang on often fail to do much more than break even (if that) during their first three years in existence. For this reason we are seeing a growing trend among those who are interested in owning a businesses in franchise purchases and ownerships.

If you know very little about what it means to own a franchise businesses such as a franchise coffee establishment you might not realize how many benefits ownership of a business such as this really has. Name recognition is often one of, if not, the greatest challenges that most businesses face. It is difficult to get people to try something they've never heard of before, especially if it has something to do with food or drink. It is much easier for most to go to the same big chain stores that line malls and shopping centers across the nation rather than taking a chance on the new kid in town that offers something unexpected.

While name recognition goes a long way to making ownership of a coffee franchise, or other franchise establishment, there are plenty more wonderful reasons to consider a franchise business rather than going it alone. In fact one of those reasons is that in a franchise you aren't going it alone. You will have training and education that allows you to build your business on the experience of others without making many of the costly mistakes they have made in the process. Build on the positive and avoid the negative to make more immediate profits than if you were to build your own business from the ground up.

Another great benefit of joining a coffee franchise is that they have the ability to do extensive marketing research that most small business owners cannot afford. This means that the advertisement campaigns are much more likely to appeal to your target audience and get results than if you were creating the ads yourself. You will also find that most larger franchises run national advertisements that you are not likely to be able to afford until you have a few franchises under your belt and would have even more difficulty affording if you were building your own business. Professional advertising is a huge benefit to small business owners and a coffee franchise will receive a big bump in business due to a successful ad campaign.

Training is yet another big benefit to choosing a coffee franchise rather than going it alone with your business. Most franchises offer comprehensive training programs for everything from paper work, closing sales, perfect water temperatures for brewing coffee, and how a uniform should look on staff. Extensive training in these methods means less mistakes which turns into great profits. A coffee franchise may not be the perfect business but going with a franchise is often a much quicker path to profits than stepping outside the franchise umbrella could ever be.